PICTURE THIS
You’re sitting in front of your laptop, racking your brain for something witty to post on social media that isn’t just another product post.
All of a sudden it hits you – those beach umbrellas that you’ve been trying to get rid of, you’re sure that the reason they haven’t sold is simply because the images that were supplied, were…. pretty much, crap.
So short of going and doing a whole photo shoot for a product you’d like to see the back of, how can you move those umbrellas (or any other stock for that matter).
Well I’m sure you already know, images are the easiest way to get people to buy, but those images don’t just need to be of the products – they need to show “the transformation”.
How will I, the customer, look/think/feel when I buy the product.
This, my friend, is content marketing! And content marketing works much better (for retail/ecommerce store owners) when there are pictures involved.
So, how do you portray the transformation, when you don’t have thousands of dollars for models and photographers?
Simple!
Stock photography. More importantly, royalty free, copyright free images that you can safely use in your business.
You can’t just go and google “beach umbrellas” and use the picture that stands out the most. But the great thing is, there are sites that are specifically devoted to free, high quality images that you can safely use in your marketing.
Where can I use stock photos?
So you might be thinking, I’m still not sure where I would use these free images, Sal?
Never fear, here are just a handful of places you can utilise stock photos:
Window display backdrops
Newsletters
not to mention:
- Instore displays (including POS displays)
- Blog posts
- Facebook/Insta/Pinterest/Google Ads
- Print ads
- Backdrops
- Billboards
Take this picture.. If you’re trying to sell those beach umbrellas, you could use this image in a social ad, with the caption “What’s missing from this picture?
.
.
.
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click to find out if you’re right
Not only will you boost your reach with the engagement you’ll get from comments, you’ll get people click through to see WHAT the answer is!
I’m guessing your next questions is “where do I get these free, awesome pictures?
Well, click on the Resources tab below and I’ll link you straight to them
