THE CUSTOMER PILLAR
CUSTOMER ROYALTy - THE BIG SPENDERS
What you'll learn in this LESSON (LESSON 1 of 2)
- Why your current marketing plan is likely wasting you money & time
- How to segment your highest revenue customers
- The 5 minute hack that could easily quadruple your sales
What you'll learn in this LESSON (LESSON 2)
- How to understand where a customer is at in their buying journey
- Work out exactly what those high spending customer want to buy
- Simple steps you can take to put the highest converting offers in front of your Customer Royalty to increase sales
- How to craft “can’t-say-no” offers that will have your customers clicking “buy now” quicker than a Black Friday sale
Hey there,
In one of my stores, I used to have this really lovely lady (let’s call her Emma) come in regularly, browse the sale rack and buy a handful of things, usually for a handful of dollars.
Emma was always happy to have a chat, and even though she didn’t have children of our own (our store sold baby goods), she had lots of nieces and nephews, so was always picking things up for them. I never really thought much of it, because even though she was nice, Emma wasn’t a “valuable” customer when it came to revenue.
Fast forward a few years later and Emma and her husband come in one Saturday to tell me they are pregnant (yay!)…… and drop around a thousand dollars on all the things she’s been admiring for years.
A few weeks later, they’re back. Spending up yet again.
This continued for the next few years and really made me rethink about how we treat customers, how we reward them and generally, make them feel.
Because the reality is, even though it might take years, when you nurture customers and make them feel special, they’re way more valuable.
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Klaviyo Email Marketing Platform
