INSTALLING THE FACEBOOK PIXEL ON YOUR ECOMMERCE SITE

NOTE: If you plan to connect your product catalog straight away, you can skip this step and go straight to this page

Even if you’re not quite ready to be using facebook or Instagram ads, you should install the facebook pixel immediately, as Facebook will start collecting data on everyone who visits your website.

This will enable you to access insider data n exactly WHO is coming to your site, as well as undertake highly targeted marketing – reducing advertising costs and increasing conversions.

The following video will walk you through installing the facebook pixel on you Shopify

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