THE RETAIL COLLECTIVE
FINDING & ATTRACTING
your ultimate customers
What you'll learn in this MINI COURSE
- Why it all begins (and ends) with who you’re selling to
- How knowing your Ultimate Customer inside out will have you rethinking every product in your store
- The simple, game-changing revelations that will have your rethinking every product you stock & every business decision you make
OVERVIEW
ACTION PLAN
AUDIO
RESOURCES
OVERVIEW
Hey there,
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Can I let you in on a little secret?
Before I even have an interview with a potential new client, I actually research them beforehand.
I play a little game, sifting through their website, social media and sometimes even popping into their store… and that game is all about trying to work out who their “target market” is.
Who are they selling to?
Because I work so hands-on with those clients, I like to know as much as possible about what their customer is thinking.
Unfortunately, it’s not always super clear from the outset. Sometimes the pricing doesn’t match the branding. Or the language in their social media posts seems to be talking to millennials, but the fashion is all targeted at over-40’s.
What you’re going to learn in this Workbook is one of the big changes that we make.
It is the secret sauce that many independent retailers overlook, in fear of losing customers.
But that’s not going to happen!
Instead, we’re going to build a TRIBE.
Are you ready?
ACTION PLAN
CLICK TO DOWNLOADÂ
YOUR RETAIL COLLECTIVE WORKBOOK
AUDIO
RESOURCES
