THE RETAIL COLLECTIVE
HOW TO GET YOUR CUSTOMERS TO SPEND MORE & FEEL LIKE THEY'VE GOTTEN GREAT VALUE
What you'll learn in this module
- The psychology behind value
- The simple retail strategies you can implement both on and offline to increase your Average Order Value
- How to have customers spend more and still feel they’ve gotten great value
In my team we have a long-running joke that we often use as an example at live events (well, it’s not really a joke..).Â
I’ve discovered I’m a hotel room/accommodation snob.Â
I love staying in nice places. I’m more focused on the decor and amenities (like a fridge) than I am on anything else.Â
Elizabeth, on the other hand, is happy to stay just about anywhere. BUT she doesn’t travel without her $50 Turkish towels.Â
At which point I usually roll my eyes – who the heck pays $50 for a towel???Â
Fiona (who is also a champion cyclist), well, she’ll happily camp out in the back of her van, as long as her uber-expensive shampoo has been packed.Â
We all value different things.Â
Neither is right or wrong. It’s just personal preference and what we feel is worth paying for.Â
However, YOU can game the system!Â
You can hijack how we perceive that value, and in this Action Plan, I’ll show you how to not only get us all spending more, but thinking we’ve gotten a great deal in the process.Â