We all love loyal customers! The ones who buy regularly & sing our praises from every roof top.
But what about the potential gold mine of customers who have disengaged from your business? The people who made the effort to shop with you or liked what you were doing enough to sign up to your mailing list? Who were at some stage totally into you, but then stopped shopping with you or stopped opening your mail or even worse, have directed your messages to their spam folder?
What are you doing to win them back?
Customers who are connected to and engaged with your brand or business will, by default, be more loyal to you. In turn loyal customers will choose to financially support you, regardless of the competition and will continue to support you because of how your brand makes them feel and the connection they have with you.
In this workbook you'll discover how you have lost customers in your business and I'll also show you the fundamental differences between 'keeping in contact' and 'engaging your customers' and the financial benefits of focusing on the latter.
Step-by-step, I will guide you through running a successful email re-engagement campaign, along with a list of tried and tested strategies to use in your e-commerce or brick and mortar store to win back face to face customers.
"It took me a little while to set it up but the instructions made it easy. And now I've just made a sale. Woohoo" - Elouise
"I hadn't sent a newsletter out for more than 6 months and didn't think this would work, but the response has been amazing. So many people replying that they are glad to (finally) hear from me" - Caley